I never thought I'd get a response from PETA in regard to my letter (see below). Surprise! But, altough I'd written "Personal" on the envelope, it would seem that Ms. Newkirk does not answer her own mail. A Membership Correspondant wrote me. (I am not a member.)
Not to my surprise, the letter skirted the issues, and the correspondant spent a page defending the billboard and PETA's tactics, and diverting attention to fishing in general. She completely missed the mark and did not address my primary concerns. But, I'm guessing that was the intention. (She did not persuade me to give up fishing.)
So did my letter make a difference? Probably not. That said, there's nothing recent in the news about the billboard.
Hope they panned it.
Need to write another letter...